brand identity & management
Does your business need a brand identity?
If you already have one, who’s managing it?
Does it need a redesign to measure up to today’s standards?
A brand identity is designed to communicate your company’s overall message and promote your business goals. It’s how you introduce yourself to new customers and how you build a trusting relationship with them. It builds awareness, helps grow and sustain your brand equity, and gives your business credibility.
If you don’t have one, you need one. If you have one that is outdated, it’s not doing you any favors. If you have one and it isn’t being properly managed, then its effectiveness will break down.
This is where I come in!
Over the years I have built several brands from scratch. Having a strong brand that stretches across all platforms, both print and web-based, makes you memorable to your customers.
Brand management ensures that your logo doesn’t get altered over time, that all of your communications match as far as colors, fonts and imagery, and that your ongoing presence in a saturated market is efficient and profitable
Examples of my branding work.